Ghee Guru was raised in a devout Hindu household where the cow was revered and eating beef was unthinkable. But as he grew older, his instincts and his health told a different story. He began to question the taboos he was raised with and started experimenting with foods that made him feel stronger and more energized. That path led him to embrace beef not just as food, but as a source of ancestral strength. He came to see the cow as nature’s most generous provider. He started using ghee and tallow straight from the jar on his skin, noticing how they healed and nourished in a way no store-bought product ever could.

Gut Goddess spent years avoiding animal products, convinced they were unhealthy...even harmful. But her body was telling a different story. Low energy. Stubborn skin issues. Gut problems that wouldn’t go away.

Then she did something radical: she listened to her body instead of the rules. She reintroduced meat and dairy, and the transformation was undeniable. She discovered tallow, the skincare secret our ancestors had been using for centuries. However, with all the tallow skin care products on the market, she found they were greasy, smelly, too thick or packed with unnecessary additives. They didn’t feel right. So she took matters into her own hands.

Her first batch of homemade tallow products was in 2020. She kept tweaking and perfecting her own recipes until she crafted more balanced formulas that go beyond just tallow and instead have a silky, lightweight texture and are infused with other complementary skin nourishing ingredients.